North Carolina CEAL Research Team:

Increasing Trustworthiness through Engaged Action and Mobilization (I-TEAM)

The North Carolina Increasing Trustworthiness through Engaged Action and Mobilization (I-TEAM) Project is one of 11 state teams in the Community Engagement Research Alliance Against COVID-19 in Disproportionately Affected Communities (CEAL).  NC I-TEAM is brought together in partnership by Community-Campus Partnerships for Health, the University of North Carolina Center for Health Equity Research, and the Wake Forest School of Medicine’s Maya Angelou Center for Health Equity.

NIH Objectives

  • Objective 1: To conduct urgent community-engaged research and outreach focused on COVID-19 awareness and education to address the widespread misinformation about COVID-19 and promote an evidence-based response to the disease
  • Objective 2: To promote and facilitate inclusion of diverse racial and ethnic populations in COVID-19 clinical trials (prevention, vaccine, therapeutics), reflective of the populations disproportionately affected by the pandemic

I-TEAM Objectives

  • To use innovative qualitative methods to identify factors that contribute to trustworthiness in COVID-19 information and
  • Draw upon community-engaged approaches to improve the COVID-19 messaging and delivery channels targeting communities in NC
  • Priority Populations: Hispanic/Latinx; African American/Black; American Indian

Anticipated Outcomes

  • Understanding of the critical drivers of trustworthiness in COVID-19 prevention strategies
  • Delivery of acceptable and feasible culturally relevant digital learning aids to convey COVID-19 messaging
  • Strengthening of trusted community dissemination channels 

Upcoming Opportunities for Involvement

Coalition building

  • Allows us to leverage, and build upon, pre-existing structures and supports
  • Positions us to be proactive/preventative instead of reactive by activating our pre-existing coalition infrastructure


  • Community stakeholders will propose creative dissemination strategies about COVID-19 to targeted communities
  • Funds will support community stakeholders in facilitating engagement events and communicating/disseminating COVID-19 information

Concept Mapping

  • Elicit stakeholder perspectives on trustworthiness about COVID-19 information; can be used to understand perspectives within and across populations.


  • Crowdsourcing contests will elicit creative, community-based solutions from marginalized community members that address the prompts

Submit your contact information below to get involved in I-TEAM activities:

Project Updates

Leadership Team

Anissa I. Vines, PhD
Anissa I. Vines, PhDPrincipal Investigator
Alan Richmond, MSW
Alan Richmond, MSWPrincipal Investigator
Goldie Byrd, PhD
Goldie Byrd, PhDPrincipal Investigator
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