North Carolina CEAL Research Team:
Increasing Trustworthiness through Engaged Action and Mobilization (I-TEAM)


The North Carolina Increasing Trustworthiness through Engaged Action and Mobilization (I-TEAM) Project is one of 11 state teams in the Community Engagement Research Alliance Against COVID-19 in Disproportionately Affected Communities (CEAL). NC I-TEAM is brought together in partnership by Community-Campus Partnerships for Health, the University of North Carolina Center for Health Equity Research, and the Wake Forest School of Medicine’s Maya Angelou Center for Health Equity.
NIH Objectives
- Objective 1: To conduct urgent community-engaged research and outreach focused on COVID-19 awareness and education to address the widespread misinformation about COVID-19 and promote an evidence-based response to the disease
- Objective 2: To promote and facilitate inclusion of diverse racial and ethnic populations in COVID-19 clinical trials (prevention, vaccine, therapeutics), reflective of the populations disproportionately affected by the pandemic
I-TEAM Objectives
- To use innovative qualitative methods to identify factors that contribute to trustworthiness in COVID-19 information and
- Draw upon community-engaged approaches to improve the COVID-19 messaging and delivery channels targeting communities in NC
- Priority Populations: Hispanic/Latinx; African American/Black; American Indian
Anticipated Outcomes
- Understanding of the critical drivers of trustworthiness in COVID-19 prevention strategies
- Delivery of acceptable and feasible culturally relevant digital learning aids to convey COVID-19 messaging
- Strengthening of trusted community dissemination channels
Upcoming Opportunities for Involvement
Coalition building
- Allows us to leverage, and build upon, pre-existing structures and supports
- Positions us to be proactive/preventative instead of reactive by activating our pre-existing coalition infrastructure
Mini-grants
- Community stakeholders will propose creative dissemination strategies about COVID-19 to targeted communities
- Funds will support community stakeholders in facilitating engagement events and communicating/disseminating COVID-19 information
Concept Mapping
- Elicit stakeholder perspectives on trustworthiness about COVID-19 information; can be used to understand perspectives within and across populations.
Crowdsourcing
- Crowdsourcing contests will elicit creative, community-based solutions from marginalized community members that address the prompts